Seavus Education & Development Center (SEDC) is a specialized training center for education in the fields of programming, design, computer networks and software testing.
The SEDC marketing campaign for 2019 went under the name "What's best for you?". They aimed to help potential students figure out what is the right career choice for them. They needed a creative way to advertise the academies they offer.
The idea I proposed, after finishing the researching phase, was to create mascots for each academy. Chosing which animal would represent which academy, was based on connecting the characteristics we associate with it to the common traits of the professionals working in that field. The mascots were introduced through one comic per mascot. The comics were designed to be funny and relatable to their respectable fields.
The characteristics by which the mascots were chosen:
Design - Peacock Colorful & Eccentric
Programming - Octopus Multitasker
Computer Networks - Spider Manages a Web Network
Software Testing - Cat Curious & Hunts Bugs